Renovations are underway at the Hotel 41, soon to be the all new Hotel Shocard Times Square. The hotel is presently closed for a full scale update. We've collaborated with the architectural firm Mapos and design studio Tag Collective to create an experience that embraces a vintage glamor, reminiscent of a time when Broadway’s showcards plastered window shops. Brass fixtures against a classic black and white backdrop are jolted into the modern with a cheeky shock of our signature spotlight yellow. We’ll show you the who’s who and what’s what of navigating the city like a local. The hotel is expected to re-open April 1st.
